A tech entrepreneur and product visionary with deep expertise in the automotive industry, Hirad has spent the past two decades building and scaling SaaS platforms that solve real problems for dealerships. From concept to launch, he’s been hands-on in engineering, design, and full-stack development – turning complex ideas into high -performing, scalable solutions.

Hirad has built and sold multiple software ventures, including a crypto finance platform and several dealership technologies still in use today. His work includes close collaboration with major CRM providers and dealer groups to deliver tools that streamline operations and elevate the digital retail experience.

With over 15 years of executive level experience in the automotive industry, Danny has held leadership positions for some of the most recognized dealership groups in the Pacific Northwest. As eCommerce & Marketing Director at Gee Automotive, he helped the group earn the #4 spot on the WardsAuto e-Dealer 100 list, overseeing digital operations across 29+ franchises.

Danny has also led initiatives at the Ron Tonkin Family of Dealerships and Dick Hannah Dealerships, focusing on streamlining sales processes, guiding cross-functional teams, scaling eCommerce operations, and executing marketing strategies that deliver modern, customer-first experiences.

With 20+ years in digital marketing and advertising for the automotive sector, Mike specializes in managing high-performance campaigns across search, social, video, and inventory-driven ad platforms. He has led digital teams at both the agency and dealership level, with a deep understanding of how online engagement turns into real-world showroom traffic. Mike oversees the digital marketing division-defining cross-channel strategy, leading a team of specialists, and ensuring campaigns align with dealer success metrics.

Roman has over a decade of experience designing digital products for cutting edge web applications in the automotive, SaaS, and eCommerce industries. With a background in interaction design and front-end systems, he specializes in building intuitive, conversion-optimized interfaces that improve user experience and engagement. Roman leads design direction for all dealer-facing products, ensuring every element is functional, fast, and beautifully crafted.

Alexandra brings a strong background in customer support, onboarding, and client relationship management across SaaS and automotive environments. She has streamlined service workflows and worked closely with clients to ensure smooth implementation and ongoing platform success. Alexandra oversees the dealer experience-ensuring responsive communication, high adoption rates, and long-term satisfaction across all accounts.

Sage brings over 10 years of experience in software engineering, cloud infrastructure, and systems architecture. He has led development teams across SaaS and enterprise environments, with deep expertise in DevOps, API architecture, and platform scalability. Sage drives the technical roadmap-leading backend and infrastructure decisions while integrating AI technologies, automation frameworks, and modern cloud systems to ensure the platform remains secure, maintains peak performance, and is future-ready.