What does DealerTower do with your personal information?
Consumers have the right to know how companies collect, share, and protect their personal information. Please read this notice carefully to understand what we do.
The personal information we collect
The types of personal information we collect and share depend on the product or service you have with us. This information can include:
- Name, title, email address, phone number, and dealership name and address
- Website, inventory, and account information you provide when you use our services
- Device, browser, and usage information collected through cookies and similar technologies
- Messages and form submissions you send to us, including demo and support requests
- Shopper and lead data our dealership customers collect through their websites, described below
When you are no longer our customer, we continue to share your information as described in this notice.
Lead and shopper data we process
Dealerships use DealerTower to collect leads on their websites. When a shopper submits a form, asks about a price, or books a test drive, we process that information on the dealership's behalf. The data our tools return can include:
- Shopper name, email address, and phone number
- Vehicle of interest, trade-in details, and any message the shopper writes
- Lead source, timestamps, status, and the dealership’s follow-up notes
The dealership owns this data. DealerTower handles it as a service provider, only to run the service, and does not sell it.
Using DealerTower with ChatGPT
If your dealership connects DealerTower to ChatGPT, our tools can return lead and shopper data, including names, emails, and phone numbers, to ChatGPT when an authorized user asks for it. That data is then sent to OpenAI, the company that operates ChatGPT.
- Our tools return only the data the signed-in dealership user is authorized to see.
- Shopper data is sent to ChatGPT only when a user asks for it. We do not push data to ChatGPT or OpenAI on our own.
- Once data reaches ChatGPT, OpenAI handles it under its own terms and privacy policy. DealerTower does not control how OpenAI stores or uses it.
- We recommend asking only for the data you need, and turning off ChatGPT history or model training for chats that contain shopper information.
Why we share your information
All companies need to share customers' personal information to run their everyday business. The table below lists the reasons companies can share their customers' personal information, the reasons DealerTower chooses to share, and whether you can limit this sharing.
| Reasons we share | Do we share? | Can you limit? |
|---|---|---|
| For our everyday business purposes — such as to provide our services, maintain your account(s), respond to court orders and legal investigations, or protect against fraud | Yes | No |
| For our marketing purposes — to offer our products and services to you | Yes | No |
| For joint marketing with other companies | No | We don't share |
| For our affiliates' everyday business purposes — information about your transactions and experiences | Yes | No |
| For our affiliates' everyday business purposes — information about your creditworthiness | No | We don't share |
| For our affiliates to market to you | No | We don't share |
| For nonaffiliates to market to you | No | We don't share |
How long we keep your data
- Lead and shopper records: kept for as long as the dealership is our customer, then deleted or returned to the dealership within 90 days of the account closing.
- Demo and support requests: kept for up to 24 months after the request is closed.
- Server and access logs: kept for up to 90 days.
- Anything we must keep to meet legal, tax, or fraud-prevention duties is kept for as long as the law requires.
Ask us to access or delete your data
You can ask to see, correct, or delete the personal information we hold about you. Email [email protected] with the subject "Data deletion request" and tell us the name, email address, or phone number on the record. We reply within 30 days and may need to confirm it is you first.
If you are a shopper, your information may belong to the dealership you contacted. In that case we will pass your request to them. Data already sent to ChatGPT must be deleted through OpenAI.
Who is providing this notice?
DealerTower12725 SW Millikan Way, Suite 300, Beaverton, OR 97005
Key terms used in this notice
- Affiliates
- Companies related by common ownership or control. They can be financial and nonfinancial companies. Our affiliates include companies with a DealerTower name.
- Nonaffiliates
- Companies not related by common ownership or control. They can be financial and nonfinancial companies. DealerTower does not share with nonaffiliates so they can market to you.
- Joint marketing
- A formal agreement between nonaffiliated companies that together market products or services to you. DealerTower does not jointly market.
Questions?
Contact our team or visit us at 12725 SW Millikan Way, Suite 300, Beaverton, OR 97005.
Email us at [email protected]